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Brands are counted among the biggest assets of any company. A strong Brand can prove to be the propeller of a company growth in the Global arena. Brands are also source of differentiation for companies. Many companies, especially those dealing with consumer products are known more by their Brands than their Brands can help to ensure long term success. The role of a Brand Manager is to optimize the value of the Brand and ensure its growth in the future.
WHO SHOULD ATTEND?
Executives interested in increasing both their understanding of Basic Brand principles and their exposures to classic and contemporary Branding Applications and case studies.
Managers and Analysts concerned with effects of their Day-to-Day Management decision on Brand Performance
Senior Executives concerned with long-term prosperity of their Brand Franchise and products or service portfolios
All marketers interested in new ideas with implications for Branding Strategies and tactics.
OBJECTIVES
• To identify the Concept, role, and value of Strategic Brand Management in today’s increasingly competitive and dynamic environment.
• To apply Brand Management and Branding principles to the analysis, planning, implementation and control of policies designed to achieve goals in both profit and nonprofit making organizations
• To relate the knowledge gained about Brand Management and Branding to specific situation such as simple case studies both national and international context
• To ensure that Practicing Brand Managers/ Specialists/ Consultants become members of the institute.
• To learn how to revitalize your Brand Leadership Systems
• Exploit the latest winning Brand Strategies and concept to help your organization penetrate market place successfully.
• Learn how to inspire every employee to take responsibilities for its Brand and leverage your corporate Brand asset
REGISTRATION/ PAYMENT INFORMATION
Course Fee: N1.3million per participant.
Payments for nominees must be made in full not later than one week before the Training.
All payments should be made to:
Account name: The African Brands Academy
UBA Bank account No. 1023954284
or
Zenith Bank account No. 1310184664
A-Z Of Strategic Brand Management Master Class course fee covers Lecture materials, Lunch, coffee break bag and other relevant materials. 10% discount to any organization that nominates three (3) or more participants
