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INTRODUCTION
With the increasing globalization of Brands, Effective Brands Management in differentiating products has become even more essential. The effective Brands Management Training Programme is designed to bring todays managers and professionals the fundamental information they need to stay competitive in a fast-moving world
COURSE SCOPE
Day 1
• Defining Brands- Its Purpose and its Benefits.
• Brands vs Product
• Brand As a Personality
• The Brands as a Market of Loyalty
• The B2B and Services Brands- Branding is not for FMCG
Day 2
• Brands Planning Techniques
• Defining Brand Dimension
• Bridging the core value of Brands
• Growing Brands Equity
• Commercial modes of Brands equity growth
• Measuring Brands equity
• The Dechermatony – Mc Williams Brand Matrix
• Methods of measuring the Financial Value of Brands
• A systematic procedure for revitalizing Brands.
• Brands positioning
• Brands Architecture: Putting it all together.
TARGET AUDIENCE
Brand managers, Marketing Managers/Consultant, Account/Client Service Manager, Category Managers, Brand Corporate Communications, Head PR. All officers concerned with the day-to-day activity on Brands performances.
REGISTRATION/ PAYMENT INFORMATION
Course Fee: N150,000 per participants.
Payments for nominees must be made in full not later than one week before the Training.
All payments should be made to:
Account name: The African Brands Academy
UBA Bank account No. 1023954284
or
Zenith Bank account No. 1310184664
Course fee covers Lecture materials, Lunch, coffee break, Bag and other relevant materials. 10% discount to any organization that nominates three (3) or more participants.
