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INTRODUCTION
This seminar is designed to review the growing power of retail with their well- conceived retailer Brand Blossoming man era of category management and efficient consumer responses, strategies for Growth either as a supplier or retailer Brands or as a manufacturer Brand will be addressed in the seminar.
COURSE SCOPE
• Brand as a sign of ownership.
• The Backing behind own label.
• Effective category management.
• Understanding the increasingly powerful Retailers.
• Prioritizing Brand investment through different retailers.
• Understanding convenience vs non-convenience outlet.
• Strategies for winning Brands rather than own label.
• Understanding Balance of Power & Efficient consumer responses.
TARGET AUDIENCE
Brand Managers, Marketing Managers, Market Support Managers, Account/ Client Services Mangers, Category Managers, Creative Managers Corporate Affairs Managers, Head, Corporate Communications etc.
REGISTRATION/ PAYMENT INFORMATION
Course Fee: N150,000 per participants.
Payments for nominees must be made in full not later than one week before the Training.
All payments should be made to The African Brands Academy account to UBA Bank account No. 1023954284 or Zenith Bank account No. 1310184664
Course fee covers Lecture materials, Lunch, coffee break, Bag and other relevant materials. 10% discount to any organization that nominates three (3) or more participants.
