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As a Service Business grows, Branding is likely to become an increasingly important part of its strategy. Strategic Services Branding Training course is designed for professionals who want to learn how to develop Service Brands Strategies including Positioning, Delivering and Building a Consistent Brand.
COURSE SCOPE
• Service Branding Concept & Definition
• Importance of Branding to service business
• The development of Service Brand Building/Growth Service Brands
• Service Branding Strategy
• The challenges of Service Branding
• Moving beyond the fast-moving consumer goods model
• The distinctive nature of Service Business
• Branding to make intangible the tangible
• Service Brands with the optimum consumers participation
• Consistent Service Brand through staff
TARGET AUDIENCE
MD/CEOs, Professional Service Officers, Service Support Consultants, Marketing Director of Financial Institutions, Government Officials, Corporate Affairs, Heads of Corporate communication, Heads of Agencies Communication Director Managers etc.
REGISTRATION/ PAYMENT INFORMATION
Course Fee: N150,000 per participants.
Payment for nominees must be made in full not later than one week before the Training.
All payments should be made to:
Account name: The African Brands Academy
UBA Bank account No. 1023954284
or
Zenith Bank account No. 1310184664
Course fee covers Lecture materials, Lunch, coffee break, Bag and other relevant materials. 10% discount to any organization that nominates three (3) or more participants.
