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INTRODUCTION
This workshop adopts a strategic perspective on positioning, to identify sources of sustainable competitive advantage to be competitive through building, buying and extending Brands
COURSE SCOPE
• Brands as Strategic Device for Competitive Advantages.
• Cost -Driven Vs Value Added Brands Studies
• Strategies for identifying Brand Competitiveness.
• Sustaining Brand Competitive advantage.
• Anticipating Competitor Response: Strategies and Practice
• Understanding the real meaning of Brand Share.
• Strategies for characterizing winning Brands.
• Understanding levels of promotion support
• Should Company Build Brands or Buy Brands? (Case Study).
• Competitive Brands Extension Strategies.
TARGET AUDIENCE
Brand Managers, Marketing Managers, Marketing Support/ Services Managers, Account / Client Services Affairs Managers, Head of Corporate Communication Head, PR and All Officers concerned with the day to day activities on Board performance.
REGISTRATION/ PAYMENT INFORMATION
Course Fee: N150,000 per participant.
Payments for nominees must be made in full not later than one week before the Training.
All payments should be made to:
Account name: The African Brands Academy
UBA Bank account No. 1023954284
or
Zenith Bank account No. 1310184664
Course fee covers Lecture materials, Lunch, coffee break, Bag and other relevant materials. 10% discount to any organization that nominates three (3) or more participants.
