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NATIONAL WORKSHOP ON POLITICAL BRANDING IN A COMPETITIVE ENVIRONMENT
BUILDING A STRONG POLITICAL BRAND TO WIN 2027 ELECTION
INTRODUCTION
The political landscape is already abuzz with political calculations, permutations and campaigns ahead of the 2027 elections. Political branding is all about appealing to people's dreams. Politics is all about selling hope to the people. It will become very difficult for Nigerian politicians to communicate with their respective target audience without a clearly defined Brand image and identity. Digital Media is changing the face of politics. The World Wide Web is a powerful influence on the public access to government and its tactics, and it gives voters new insights into political campaigns. Political media is shifting the understanding of citizenship in a historical context, promoting an interactive cyber democracy and growing online community.
This workshop will assist stakeholders and politicians address and respond positively to these challenges. It will offer politicians, both serving and aspiring, the ability to address diverse voters’ concerns and needs through analysis, planning, implementation and control of political and electoral campaigns. .
BENEFITS OF ATTENDING
The workshop is designed to demonstrate to you how to win elections via Political Branding. Attending this workshop will enable participants to grasp new skill on how to combine traditional and new approaches to understanding and developing excellent relationship with key political stakeholders including creating and leveraging interactions. You will grasp the skills and strategies of using digital and social media platforms to win the battle field of media war.
THOSE EXPECTED TO ATTEND
The workshop is open to all Political Office Holders, Politicians, Campaign Managers, Political Party Executives (Local, State and Federal level), those I charge of planning and executing campaign strategies and political communications.
Government Officials in state and federal establishment, they could be people in public communication, public affairs, heads of public affairs, head of public relations and press secretaries of top politicians and political office holders. Consultants in the area of advertising and brand consulting can also take advantage to learn new skills in political-branding, political media executives are also invited.
WHO SHOULD ATTEND?
• This programme is particularly aimed at Senior Management Executives in all sectors of development that holds key Brands Management Positions
• CEO’s, Business Executives / Owners with proven successes.
• Executives who hold C-Suite Positions, Managing Director’s, General Managers, Members of the Board.
• Brand Managers in Multi-National Organizations, Marketing Directors/Managers, Head of PR, Corporate Communication.
• Managers concerned with the day – to – day management decision on Brands Performance.
REGISTRATION/ PAYMENT INFORMATION
Course Fee: N650,000 per participant.
Payments for nominees must be made in full not later than one week before the Training.
All payments should be made to:
Account name: The African Brands Academy
UBA Bank account No. 1023954284
or
Zenith Bank account No. 1310184664
Course fee covers Lecture materials, Lunch, coffee break, Bag and other relevant materials. 10% discount to any organization that nominates three (3) or more participants.
