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OVERVIEW
Everything a Brand does is Communication, Executives may not feel entirely comfortable in this area but the ability to break through Brand proliferation and Communication clutter depends on imaginative and innovative creature expression. Brands Communication Master Class will focus on Brand integration ensuring that everything the Brand in some way reflect and contribute to its unique identity as Brand: its value, its tone, the kind of relationship it aspires to have with customer.
OBJECTIVES
• To examine reasons for the increasing importance of Brand Communication Programme.
• To introduce a model of the Brand Communication Planning process and examine the steps in developing a brand communication campaign.
• To consider major Variables in the Brand communication system and how they influence consumer in processing messages.
• To identify the process that the guides the creation of Brand Communication messages and the input, into the stages of the creative processes.
BENEFITS OF ATTENDING
• Discover the key to building and developing Brand Communication Campaign.
• Optimize your Brand Strategy to keep your consumer loyal.
• Understand how Brand Communication can strengthen your position in today’s competitive and convergent environment.
• Use convergent content and new strategies to improve and strengthen your Brand communication.
REGISTRATION/ PAYMENT INFORMATION
Course Fee: N650,000 per participant.
Payments for nominees must be made in full not later than one week before the Training.
All payments should be made to:
Account name: The African Brands Academy
UBA Bank account No. 1023954284
or
Zenith Bank account No. 1310184664
Course fee covers Lecture materials, Lunch, coffee break, Bag and other relevant materials. 10% discount to any organization that nominates three (3) or more participants.
