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INTRODUCTION
Brands are counted among the biggest assets of any company. A strong brand can prove to be the propeller of a company's growth in the global arena. Brands are also source of differentiation for companies. Many companies, especially those dealing with consumer products are known more by their brands than their brands can help to ensure long term success. The role of a brand manager is to optimize the value of the brand and ensure its growth in the future.
WHO SHOULD ATTEND?
• Executives interested in increasing both their understanding of basic Brand principles and their exposures to classic and contemporary Branding applications and case studies.
• Managers and analyst concerned with effects of their Day-to-Day Management decision on Brand performance.
• Senior Executives concerned with long-term prosperity of their Brand franchise and products or service portfolios.
• All marketers interested in new ideas with implications for Branding strategies and tactics.
REGISTRATION/ PAYMENT INFORMATION
Course Fee: N 1.5million per participant.
Payments for nominees must be made in full not later than one week before the Training.
All payments should be made to:
Account name: The African Brands Academy
UBA Bank account No. 1023954284
or
Zenith Bank account No. 1310184664
Course fee covers Lecture materials, Lunch, coffee break, Bag and other relevant materials. 10% discount to any organization that nominates three (3) or more participants.
